BBC

[RoC of 606]

(03-28-2012 11:38 AM)CherryPie Wrote:  Exactly. Having the CC on the BBC gives rugby league a higher profile than if it was just tucked away on Sky Sports all the time.

Besides, the fact that the Challenge Cup final was watched by 1.61 million viewers compared to the Grand Final with 250,000 viewers provides a more attractive prospect in terms of sponsorship.

That's because the "bestest" supported team ever in the whole world failed to make the GF and boycotted it. They believed finishing top was the true prize.