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CEO announces ambitious plans for 2016

CEO announces ambitious plans for 2016

Friday 18 Dec 2015 10:17am
Hull KR CEO Mike Smith has outlined ambitious plans to improve matchday entertainment at the KC Lightstream Stadium as the club targets a record-breaking start to the 2016 season for the third consecutive year.

Following the launch of the Red Army Challenge yesterday, the Robins are going all out to attract another sell out for the Super League XXI opener against Castleford Tigers on Sunday, 7th February after achieving record crowds on the first weekend in each of the last two seasons.

Supporters are being encouraged to play their part in bringing along family and friends as part of the challenge, but Rovers will also commit to improving the matchday experience at the ground during the early stages of the campaign, including booking a known artist to provide the pre-match entertainment.

The club’s aim is to not only match the opening game attendances of the last two years, but also post another 10,000 crowd for the second home game of the season against Wakefield Trinity Wildcats on Sunday, 21st February in what will be a repeat of the club’s first Super League fixture back in 2007.

CEO Mike Smith said: “Next year will be our tenth season in Super League and we have ambitious plans to attract 10,000-plus crowds in consecutive home games for the first time in our history in this competition.

“It would be a huge statement of intent and proof of the strides we are making off the field if we can achieve it, but we need the fans to get behind us by taking part in the Red Army Challenge for the Castleford game and encouraging friends and family to return to the Wakefield fixture.

“We’re planning a ‘10 Years of Super League’ theme for the Wildcats game but at both matches we will be doing our very best to ensure that everybody in the crowd enjoys a great day out and wants to come back to the KC Lightstream Stadium.

“We’re in the entertainment business at the end of the day and we want fixtures to be about more than just the 80 minutes of rugby. We want the game to be part of a much bigger experience as we are competing with the leisure industry as a whole for everybody’s spare time and disposable income.

“We also want to improve the matchday experience as a reward for our 2016 members who have once again shown fantastic support, so we’re investing more into matchday entertainment during the early part of the season and it’s up to fans to vote with their feet if that’s what they want to see more of.

“We’re going to go all out for the Castleford and Wakefield fixtures and if it works and we increase crowds to cover the costs, we’ll continue with it throughout 2016.”

Further details regarding both fixtures will be revealed in due course but tickets for the Castleford game are on sale now at the Rovers Retail store and online at www.hullkr.co.uk/tickets

Tickets for all other games in the early part of the season will go on general sale on Monday, 4th January.

The Red Army Challenge will begin on Saturday and offers members a 50 per cent discount on tickets for family and friends for the Tigers fixture. Full details are available here.